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Mission Surf is located in San Diego's beach town of Pacific Beach, known as the "Pearl" of San Diego.  Our iconic location is known as San Diego's first surf shop, opened over 45 years ago.  

Mission Surf has been voted "San Diego's Best Surf Shop" several times, and currently holding the distinguished title 3 years consecutively. 

Our wide selection of products from premium Brands such as Oakley, Patagonia, Rusty, Gordon & Smith, Burton and many others put us at the top of the list for locals and tourist as the destination to gear up for that surf trip or chill time.  From a bar of wax to the full kit: shades, flip flops, boardshorts and a tank top, we've got you covered. When you're ready to hit the mountain, we've got a full selection of outerwear too.

Our history and long standing relationships with iconic and legendary manufacturers and surfboard shapers put Mission Surf at the forefront of the Industry and assure you that we have everything you need, as well as many unique and exclusive items you didn't know you needed.